What is a blog post?
A blog post is any article, news piece, or guide that's published within a blog on your store. It can contain text, image, videos etc, and there is an optional section for customers to leave comments. Blog posts can be particularly useful in establishing connections with prospective customers and building overall brand credibility, as well as creating keyword rich content to help with search engine optimization.
The Alchemy theme can show any products that are linked in the article in a special featured products area directly under the article content. This makes it quick and easy for customers to find the products discussed in the article.
How to set up blog posts
Steps
- Follow the How to create blog posts guide on the Shopify support site to create some blog posts.
- Open the Theme Editor and select Blog posts > Default blog post from the dropdown at the top.
- Set up your Hero banner choosing whether to show Color or an Image behind the blog article title and whether to use a Content boundary effect. Within the Content settings, choose whether to Show breadcrumbs.
- Click on the Article section on the left hand side. This section represents the entire blog post page.
- Choose whether to Show tags. Blog article tags are added in the Shopify admin area and can be used for filtering on the blog page. Clicking a tag will take the user to a filtered version of the blog page showing only the articles that have that tag.
- Choose whether to Show featured products under the blog article.
- Select the sharing options for the Article footer.
- Within the Next and previous stories settings, choose the Color scheme and Image aspect ratio for the next and previous blog articles. These show an image and short excerpt from the blogs underneath the current article and enable customers to navigate quickly to other posts in the blog.
Featured image
The featured image of the blog post is chosen in the Shopify admin area, in the blog post editor. This featured image is shown on the Blog page listing and can also be shown in the Hero banner. Alternatively, select a custom image to show on ALL articles that use this template. For best results, use an image with 16:9 aspect ratio and a width of 3200px.
Featured products
When a hyperlink to a product is included in a blog post, a product image and link section will be added to the bottom of the article if Show featured products is selected. This provides readers with a convenient way to access the products mentioned in the post.
Comments
Refer to Shopify's Managing comments on blog posts for steps on how to enable comments.
FAQs
Can I hide or delay the publishing of a blog post?
Yes, in each blog post in the Shopify admin area, you can hide a blog or set the visibility date. Look for the Visibility section in each box and select the relevant checkbox that suits your requirements.
How do I control the comments?
How comments are handled can be controlled for each blog in the Shopify admin area. Comments can be disabled, moderated or automatically published.
Can I show breadcrumbs?
Yes. Select Show breadcrumbs in the Hero banner settings for the blog post page to show breadcrumbs.
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