What is a blog post?
A blog post is any article, news piece, or guide that's published within a blog on your store.
A blog post can contain text, image, videos etc, and there is an optional section for customers to leave comments. Blog posts can be particularly useful in establishing connections with prospective customers and building overall brand credibility, as well as creating keyword rich content to help with search engine optimization.
How to set up blog posts
- Follow the How to create blog posts guide on the Shopify support site to create some blog posts.
- Open the Theme Editor and select Blog posts > Default blog post from the dropdown at the top.
- Set up your Hero banner. Choose whether to use the Blog's featured image as the hero banner.
- Click on the Article section on the left hand side. This section represents the entire blog post page and allows various page settings to be customized.
The featured image of the blog post is chosen in the Shopify admin area, in the bottom right-hand corner of the blog post page.
The featured image is shown on the Blog page listing. You can choose to show it in your Hero Banner on the Blog post. Alternatively, select a custom image to show on ALL articles that use this template. For best results, use an image with 16:9 aspect ratio and a width of 3200px.
If you use an alternative image, you may want to enable Show featured image in the Article settings. This will show the featured image at the top of the article.
Featured products in Blogs
When a hyperlink to a product is included in a blog post, a product image and link section will be added to the bottom of the article. This feature enhances the article's appearance and provides readers with a convenient way to access the product mentioned in the post.
Refer to Shopify's Managing comments on blog posts for steps on how to enable comments.
Can I hide or delay the publishing of a blog post?
Yes, in each blog post in the Shopify admin area, you can hide a blog or set the visibility date. Look for the Visibility section in each box and select the relevant checkbox that suits your requirements.
How do I control what comments are written on the blog post?
How comments are handled can be controlled for each blog in the Shopify admin area. Comments can be disabled, moderated or automatically published.