What are flash messages?
Flash messages are an excellent way to enhance product pages and communicate more effectively with customers.
They can create urgency around a product, highlight a USP or special feature, or display additional information and special messages in an eye-catching format. Used effectively, they can help to increase customer confidence, drive sales or increase conversion rates.
How to set up flash messages
- Open the Theme editor and navigate to a product page
- Select the Product section in the TEMPLATE group on the left.
- Click Add block and select Flash message.
There are many uses for flash messages, and they can appear either over the main product image (as pictured above), or within the product content on the right hand side, for example the 'Coming soon' message below:
By default, every new Flash message added to the page will appear in the right hand column of the product page (i.e. the product form), but its position can be changed to Show over media by using the setting provided.
Under Icon select from a range of SVG graphics to visually enhance the Flash message.
Use the Message input field to add the main text content you wish to display in the Flash message.
Under STYLE the Background and Text color of the Flash message can also be customized.
Depending on the implementation of the Flash message, different configurations may be appropriate.
The Close button behavior can be customized, e.g. you may want to hide it altogether for displaying important product messages, or you may want to enable it and allow the message to be closed forever by the customer.
Adjusting the Seconds to show message (only when the message shows over media) will alter how long the message displays for before fading out. Choose a longer time to show messages when messages are lengthy.
Can the theme automatically determine sales trends for a product and show an appropriate message?
No. The text within the flash message is written by the merchant.
For example, if a particular product has been selling well, text to that affect can be added by the merchant in a flash message for that product. The theme is unable to automatically determine sales trends.
How many flash message blocks can I add to a product page?
There is no limit to the number of Flash message blocks that can be added to a Product page. However, it is recommended to use them sparingly to avoid diminishing their impact or overloading customers with information.
Can a flash message be set to show over the product media and in the product form?
An individual Flash message can be set to show over media OR in the product form itself, not both.
However, there is no limit to the number of Flash messages that can be added to a propduct page, and different messages (or duplicate messages) can be set to Show over media and in the product form at the same time.
How do I change the size of the flash message?
The width of a Flash message, whether it appears over the product media or in the product form, has been pre-determined for optimum user experience, but the height will grow to accommodate the content within it. It is worth remembering that Flash messages are intended to be brief yet impactful, so consider using a different theme block if the message is longer than a few lines of text.