Search engine optimization (SEO)

What is search engine optimization?

The process of improving the visibility and ranking of a website on search engines is called Search engine optimization (SEO).

This is an on-going process of gradual improvement by using various optimization techniques and practices, including keyword research, content creation, link building, and technical website optimization. SEO aims to boost organic traffic to a website from search engines like Google.

While optimizing a website for search engines, there are no set guidelines to follow. The following advice serves as a general guide, but if you require more comprehensive help with your website's SEO, it may be wise to consider working with a professional.

For expert assistance with Shopify store services, we highly recommend reaching out to our preferred customization service providers.

Speed

Site speed is a large ranking factor in SEO. Read the Speed & performance guide for more.

Headings (H1s)

The proper use of heading tags helps search engines to understand the content on your page. The first heading on the page should be the H1 tag, and should accurately reflect the main topic or theme of the page. There should be one H1 tag per page; having multiple H1 tags per page is discouraged.

Some of our themes contain sections with a Set as page heading (uses h1 tag) or Set as primary page heading setting. This allows you to set the H1 tag on pages manually.

Collection page descriptions

To enhance both user experience and SEO on your Shopify store, it's important to effectively utilize the description for your collection pages. The description provides an opportunity to incorporate relevant keywords, improving the page's visibility in search results. However, it's important to ensure a balance between incorporating keywords and offering valuable information to users.

Keywords should be integrated naturally into the description, avoiding the use of excessive or stuffed keywords, as this can negatively impact SEO by appearing spammy to search engines.

If a collection description contains useful ranking information but is not necessarily important for users to read, a Rich text section could be used to contain the collection description (using metafields), and the section can be placed at the bottom of the collection page. This way, the description will be crawled by search engines, and is less likely to be read by customers.