What is the blog page?
The blog page shares insightful and informative content about a store's products, services or news. It's useful in building credibility and trust with customers and can help to establish your brand.
Blogs can also improve a store's search engine optimization (SEO), increasing the chance of the site ranking higher on search engines. This could help drive more traffic to your store.
The blog page can feature a right sidebar that docks to the top of the browser. It's a great tool to display content such as articles, images, text, customer testimonials, and links to collections. The sidebar content can be hidden or displayed on mobile devices block-by-block.
How to set up the blog page
- Follow the How to create a blog guide and How to create blog posts guide on the Shopify support site to create blog content.
- Open the Theme Editor and select Blogs > Default blog from the dropdown at the top.
- Click on the Blog posts section on the left-hand side. Here you will find the various settings to customize the blog.
- Add content to the sidebar using the content blocks. To do this, click Add block and choose from the variety of theme blocks. Each individual block in the sidebar can be shown or hidden on mobile. Learn more about the Expression sidebar here.