Product labels

Switch on your Pre-order, New In, Sold out and on Sale labels.

What are product labels?

Product labels are visual indicators (or tags) that highlight specific attributes of a product. They are used to communicate important details such as new Pre-order, New In, Sold out and on Sale. These labels help customers quickly identify and understand key aspects of a product, making their shopping experience more efficient. By utilizing product labels effectively, Shopify store owners can enhance product visibility, create a sense of urgency, and drive sales. Best of all, with the enhanced swatches functionality in our themes, you save money by not needing to invest in apps to access this great functionality! 

product-labels.jpg

How to set up product labels

Steps

  1. Open the Theme Editor and click on the Theme settings tab.
  2. Within the Products area scroll to Product labels.
  3. Choose which labels to show - sold out, preorder, sale and new in.
  4. Set the Product label layout which can be Marquee, Traditional, or Marquee - Animate on Hover.
  5. Set the label background and label text colors in the Color area of Theme settings. 

When it comes to displaying product labels, there's only room for one at a time. We have a priority scale in place to determine which label is shown. The levels are as follows:

1. Sold Out - This label will be shown when Shopify manages the inventory, and customers cannot purchase out-of-stock items. For more info: Shopify Help Center — Set up inventory tracking

2. Pre-order - This label will be shown when the product is using the preorder template. 

3. Sale - This label will be shown if a product's compare at price is set higher than its actual price. For more info: Shopify Help Center — Setting sale prices for products

4. New - This label will be shown for new products.

Remember that the label with the highest priority will be shown when multiple labels apply to a product.

New label

A New label can be useful to alert customers to new designs and product drops.  The Showcase theme can determine if a product is New in one of three ways:

  1. Collection – will show when a product is in a collection with ‘new’ in the handle. This offers the advantage of speed to setup.
  2. Tag – will show when a product has the tag New. This method gives control on a product by product level.
  3. Date – uses the creation date of the product to determine if the New label is shown so requires no ongoing maintenance.

Steps

  1. Open the Theme Editor, and open Theme settings > Products .
  2. Within the Product labels settings, select Show 'New' label.
  3. Choose Collection, Date or Tag as the 'New' label method.

Collection method

Create a collection that includes the word 'New' and any products in it will display a New in label. 

handle.png

Note

This method uses the URL handle of the collection so may pick up any collections with new in the title e.g. New York Collection

Tag method

Go to the Shopify admin area and add New (case sensitive) as a tag for the products you wish to display the label.

New-tag.gif

Date method

Uses the product creation date. Any product that has been created (not published) will show the label as long as it falls within the number of days you have set on the New limit slider.

FAQs

How do I change the label text?

To change the label text, open the Theme Editor, click ... and select Edit default theme content.

Sign up for Shopify today for $1

Can't find what you're looking for?

Our support staff are here to answer your queries, so don't hesitate to write to us!

Contact us